Fonctionnalités Produit + Bénéfices : La leçon de Copywriting d’Apple
Le 7 septembre 2022 c’était la Keynote d’Apple
Que vous soyez un SaaS, un E-Commerçant ou une entreprise de service, si vous galérez à rédiger vos blocs de texte, voici des paragraphes à réutiliser = ✨AMAZING✨
Prenons l’exemple des nouveaux AirPod Pro :
en orange = les power words
en bleu = les visualisations
en rose =les fonctionnalités
en vert = les bénéfices
Voyons ce que ça donne :
At the heart of AirPod Pro is our brand-newH2 Chip
Providing an incredible upgrade to performance from H1
With high bandwidth connectivity to unlock breakthrough audio experiences that only Apple Silicon can deliver
The exceptionnal sound quality of AirPods Pro is also now transformed with a newlow distrortion audio driver and a custom amplifier to power it
So whether you are dancing to J Balvin or relaxing to SZA
You willhear even more detail and clarity across a wider range of sound frequencies.
These advances come together in a magical way with Spacial Audio which take the listening experience to the next level by making sound feel like you are on stage with your favorite band performing around you
We are taking the experience even further with Personalized Spacial Audio
With IOS 16, you can use the TrueDepthCamera on IPhone to creat a personnal profile for Spacial Audio because the way we all perceive sound is unique based on the size and shape of our head and ears
Personnalized Spacial Audio will deliver the most immersive listening experience by pricisely placing sounds in space that are tuned just for you
Another feature our users love is Active Noise Cancellation which have been a game changer
It reduce unwanted noise so you can better hear your favorite song while on the go
To create a next-generation experience, H2 advanced computational audio previously unable to run on a device of this size
This, combined with optimizing the placement of the acoustic vent and microphones, now enables up to double the amount of noise cancelled over the original AirPods Pro, delivering even greater focus when you want to be immersed in the moment.
A great in-ear fit also helps to provide passive noise reduction with a new, extra smal ear tip, even more people canenjoy and comfortably wear AirPods Pro throughout the day.
When you want to be connected to the world around you there’s Transparency Mode. With the power of H2, we’re taking this experience to the next level.
Which dynamically reduces the volume of harsh environmental noise like heavy construction.
This is made possible because it processes at 48,000 times per secondto react instantaneously to any high-decibel noise you are exposed to.
Next, let’s talk about how you control all of these great experiences.
The force sensor on AirPods Pro brought the capability to play or pause media and answer calls to keep you in the moment
Today, we’re taking the convenience even further by introducing Touch Control, which adds a capacitive sensing layerso you can adjust volume with a light swipe up or down
The new AirPods Pro with H2 are not only more powerful, the are far more power efficient, delivering even longer battery life
Now, you will have up to 6 hours of listening time from a single charge. Which is 33% increase over the original AirPods Pro. And with the charging case, you will have up to 30 hours of total listing time which is an increase of 6 hours.
The Charging Case is also core to the convenience of AirPods Pro.
Today, Find Mycan help you locate AirPods Pro because each headphone can individually play a sound.
With the new AirPods Pro, if you happen to misplace the charging case, precision finding will help you navigate directly to it with U1 technology.
We have also added a speaker to the bottom of the case to help you find it by playing louder tones.
And the speaker will indicate pairing, low battery, and when charging has started.
To make charging easier, in addition to the Lightning cable, you can now use Apple Watch Charger as well as MagSafe or other Qi-compatible chargers.
And with the addition of a lanyard loop to the side of the case, your AirPods pro will always be withing reach.
These are the breakthrough 2nd Generation AirPods Pro, powered by H2, making or most popular AirPods even better.
We’ve built AirPods Pro with the environment in mind
All magnet are made 100% recycled rare earth elements, and all outer plastic wrap the packaging is removed
And you can recycle all AirPods models.
Just bring them to your nearest store or mail them in.
The new AirPods Pro are available for 249 $ and you can order on September 9th.
They are available on Septembre 23rd with free engraving, including Memoji
We can’t wait fo you to experience the future of AirPods.
Voilà, vous avez une page de vente.
Un peu de design par dessus et votre page est prête à être envoyée à votre cible.
Remplacez les fonctionnalités de votre produit, puis les bénéfices, mixez le tout avec des power words et de la visualisation et vous obtenez un texte de vente Claire - Compréhensible - Efficace et Persuasif.